Dune Group, Westfield
Project - Dune Group
Location - Westfield, United Kingdom
Product Used - Aspen Raw Timber Flooring
The ‘sky catwalk’ was devised to bring a fun element into the stores, making a statement with colour and fashion on the walls and ceiling, yet doing so without detracting from the drama of the shoes themselves.
Product: Aspen Raw Timber Flooring
One of three test sites for an international roll-out, the Dune Group wanted to create drama and theatre in their shops. The aim was to reach out to a younger, more fashion-focused customer without alienating their existing customer base. The ‘sky catwalk’ was devised to bring a fun element into the stores, making a statement with colour and fashion on the walls and ceiling, yet doing so without detracting from the drama of the shoes themselves. The European Oak floor, Havwoods' Aspen Raw, was chosen to create a neutral backdrop that was warm, comfortable and inviting – all of which are of particular importance when trying out shoes. The chevron detail adds a classic twist and subtly directs customers throughout the store.
Free samples are available for all our products by clicking the ‘Get a Sample’ button next to the product. We also have timber flooring showrooms in Sydney, Melbourne and Newcastle where you can visit us to view our extensive range in larger panels. To contact us, call 1300 428 966 or email info@havwoods.com.au.