Dune Group, Westfield
Project - Dune Group
Location - Westfield, United Kingdom
The ‘sky catwalk’ was devised to bring a fun element into the stores, making a statement with colour and fashion on the walls and ceiling, yet doing so without detracting from the drama of the shoes themselves.
One of three test sites for an international roll-out, the Dune Group wanted to create drama and theatre in their shops. The aim was to reach out to a younger, more fashion-focused customer without alienating their existing customer base.
The ‘sky catwalk’ was devised to bring a fun element into the stores, making a statement with colour and fashion on the walls and ceiling, yet doing so without detracting from the drama of the shoes themselves. The oak floor was chosen to create a neutral backdrop which was warm, comfortable and inviting – all of which are of particular importance when trying out shoes. The chevron detail adds a classic twist and subtly directs customers throughout the store.
Free samples are available for all of our products, please click ‘Order A Free Sample’ next to the product. Alternatively, you can visit one of our showrooms in Carnforth, Chelsea, Clerkenwell or Manchester for a more in depth look at our product range and for a free design consultation. Or you can call us on 01524 737000 or Contact Us