Avenues Fertility Clinic, Euston

An incredible hub of technology and skilled lab teams that make highly advanced, cutting-edge AI-driven precision technologies accessible to all, Avenues Fertility Clinic places the utmost importance on care and comfort, and so required a space where their patients could feel relaxed and calm. Promoting comfort and well-being, the décor combines nature-inspired finishes and palettes with inviting textures to create a considered design scheme. 

A wonderfully textured plank, Havwoods’ Holme Herringbone flooring from the Pureplank range was selected to complement the calming aesthetic of the clinic. Creating a coherent style throughout each space, Havwoods’ Purepanel Artenay was chosen to bring texture to the walls, adding a welcome warmth and serenity to the clinic’s rooms.  Bright and airy, the flooring complements the wood panelled walls of the waiting room which have been paired with tall wooden lamps, brass sockets and warm lighting, alongside a green sofa and plants to promote a calm and balanced atmosphere. 

With wood acting as a prominent design feature throughout the clinic, the light tones of the flooring and panels from Havwoods successfully achieve a beautifully inviting yet professional appearance.