Emma Victoria Payne Bridal, Chelsea, London

Based in the centre of Chelsea, Emma Victoria Payne Bridal takes great pride in providing each bride with outstanding personal care, from their first appointment to their wedding day. Using the finest materials available, Emma creates exquisite gowns with a classic and timeless style for brides all over the world. 

Having a minimalist and elegant ambience that complements the bridal dresses was important for the space. With this concept and feel taken into consideration, Havwoods’ Alsace Midi flooring was chosen to run throughout the boutique. The light brushed wood planks create a serene, non-distracting, and light-filled atmosphere, ensuring brides will feel relaxed and enjoy their experience.  

Opting for a lighter wood allows the dresses to be the main focal point, ensuring they are not overpowered. The matt lacquered finish of the planks gives the space a soft and sophisticated feel, paired with characterful wallpaper, rustic furniture and neutral walls to complement and bring the entire design scheme together.